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The Corporate Battle For CNN Highlights How Flawed US Media Truly Is.

Late Thursday, as rumors swirled regarding an incident at Brown University, CNN’s Kaitlan Collins posted on social media, pointing out the conflicting information and pointing viewers to her channel's 9pm newscast.

Even though the network is hardly a flawless news source, her message rang true for numerous observers. It is one of the outlets where you can find grounded and generally dependable reporting – notably during breaking news situations such as the one developing near a New Hampshire storage facility.

A Precarious Position Amid a Corporate Struggle

But the news network, now middle-aged, finds itself in a uncertain situation as two giant media corporations compete for ownership of its parent company, Warner Bros Discovery.

Whatever the outcome, the future of CNN has become part of a major game of mergers and acquisitions, rather than as a question of what helps the news-consuming public.

“This is yet another example of the fundamental flaws with origins in decades of governmental choices,” stated Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Penn.

The speculation about who will own Warner Bros Discovery – will it be Netflix or Paramount Skydance? – misses a larger point.

“The narrative is crafted as a financial tale with powerful individuals as the protagonists, but there is hardly any discussion of the public interest,” Pickard added.

The Additional Factor: The Former President

The CNN scenario is further muddied by Donald Trump’s views about a network he has frequently denounced as perhaps his main “fake news” adversary.

Remember the cries of “CNN sucks!” at the president’s rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in press briefings.

Trump now claims that CNN needs new ownership. Many see this as a desire for ownership that will protect him from journalistic oversight. That is a factor in why he appears to support Paramount Skydance, which has made a hostile bid.

Trump has reason to favor that bidder more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently appointed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the lead editor of that historic news network.

An Outcome of More Instability

Significantly, if Netflix is successful, CNN and other cable outlets would first be carved out into a independent unit. That would be a relief to many at the network, but it’s hardly a safe harbor. That setup could position CNN for another sale. It never ends.

In the view of Timothy Wu, a lot of this is a violation of antitrust statutes, anyway. The influential voice of big tech’s dominance wrote recently that anti-trust laws should block both deals.

“Either merger would be harmful to the country, and both should be challenged by the government,” Wu stated.

The Fundamental Challenge and a Path Forward

Regardless of the resolution in this situation, the bigger problem persists.

“What we have now is a highly structure that undermines democracy, but we must resist a sense of powerlessness,” Pickard emphasized. Policy decisions – dating back to the 1930s and 1940s – helped to create this overly commercial monster, and revised policy decisions can fix it.

Can reform occur in an era where the top communications regulator won’t even affirm that the agency is independent? Overhaul is highly improbable now, but that should not imply it will be impossible forever.

Initiatives that strengthen independent news organizations, bolster local journalism, subsidize public media, and prevent the accumulation of media power in very few hands are within reach – they are essential for a robust democracy.

In the world of media ownership, size does not equal quality. And news organizations like CNN shouldn’t be pieces in the latest corporate chess match.

Written by

Rachel Leonard

A tech journalist with over a decade of experience covering digital transformation and startup ecosystems.

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