TikTok is introducing a new feature that permits them to reduce the volume of AI-made content appearing in their streams. This move comes as the platform disclosed that it now features over 1 thousand million content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a widespread release. This advancement aligns with a rise in AI-generated material, driven by emerging AI video creators.
AI Proliferation Online
Studies have shown that nearly one in 10 of the most rapidly expanding video streams on a competing service exclusively feature content made by AI. A large amount of this content is considered mass-produced AI material, a phrase for substandard, factory-style content that is frequently nonsensical or surreal.
“We know from our community that numerous viewers like content created using AI tools, from computer-generated images to science explainers, and we want to give people the option to increase or decrease of that, based on their own likes,” commented a company executive.
Scale of AI Content
The platform shared that there are presently 1.3 billion videos on its network labeled as AI-generated. In total, more than 100 million videos are submitted to the platform daily, making AI-generated material a relatively small portion of its total content library.
Customizing Your Feed
Viewers will be in a position to limit or boost the volume of AI content they view by using the content preference feature in the application and picking AI-made media. Other topics that can already be controlled under the tool include news, clothing, cosmetics, and dance.
AI Disclosure Rules
The platform’s policies oblige content makers to tag lifelike artificially created content, and it forbids dangerous fake videos of celebrities or emergencies. Any believable AI video that is not labeled can be removed under its terms of service.
In addition, the app will now attach an AI-generated watermark to content created with its proprietary AI systems, or detected by an collaborative effort for recognizing content made by AI. This measure is aimed to deter users from trying to bypass the tagging system.
AI Literacy Programs
TikTok is also launching a two million dollar AI literacy fund for experts and groups to develop informative material about ethical AI use. This initiative will support charitable organizations dedicated to training computer science.
Moderation Strategy
TikTok has supported its content review process, following controversy over intentions to cut jobs for numerous review team members in the United Kingdom. It is planning to cut hundreds of positions in its user protection team in London, with worker representatives and internet security professionals raising concerns that people are being substituted by machine-led review.
A senior executive clarified that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by filtering out the most graphic content before it is viewed by humans. TikTok reported a significant reduction in disturbing and violent content seen by human moderators over the past year due to the use of its machine learning processes.
We believe it is crucial to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s very important to reduce exposure to dangerous material as rapidly, which is where a significant AI assistance is proving valuable work at speed.”
